Gergana Ancheva

Strategic Brand Advisor & Career Coach

Career & Professional Positioning | Brand Strategy & Reputation | Trainings & Masterclasses

I help organizations and professionals build trust, clarify their positioning, and create a strong professional presence.

Contact me

About me

Hello, I’m Gergana!
I help people and organizations build an authentic and impactful brand presence.

My background includes corporate experience as a Global Employer Branding Manager/Lead at multinational companies from the US and UK. I’ve worked across both Global and EMEA markets, developing employer brand strategies, social media and content, as well as internal and external brand communications.
This experience gave me a valuable insider perspective—not only on how companies attract, develop, and retain talent, but also on the role of people and brand communications during periods of significant organizational change, including mergers and acquisitions, rebranding, consolidations, and AI transformations. Today, I bring this expertise into my own practice, working across two interconnected areas: career coaching for individuals and employer brand consulting for organizations.

I believe that great careers and strong employer brands meet at the point where people and organizations recognize, choose, and grow with each other.

Education & Certifications

BSc Marketing and Management
University of Sussex, UK (2011–2014)

MSc International Marketing
King’s College London, UK (2014–2015)

Senior Professional Career Coach (SPCC®)
IACC, USA (2025)

Highlights

Guest Lecturer at Regent’s University London, delivering a session on Employer Branding (2026)
Recognized among Bulgaria’s Top 100 Talents in “Training and Consulting” (Careers Show, 2025)
Judge for the prestigious Stevie Awards for Great Employers (2024 & 2025)
Internationally recognized brand strategies (2022; 2023)

Career Foundations

A session designed for young professionals and individuals at the beginning of their careers who want greater clarity, a stronger CV, and better professional positioning. It includes:

Clarifying professional direction

Improving the structure and content of the CV

Optimizing the LinkedIn profile

Practical strategy (job applications and interview preparation)

The number of sessions required depends on the individual situation and is determined after discussing the client’s goals and needs.

€50 | 97.79 BGN

1 EUR = 1.95583 BGN

Duration: 60 minutes

Next-Level Career

A session designed for experienced professionals who want to make their next strategic career move. It includes:

Strategic analysis of your career journey so far

Defining your target next role or career level

Developing your personal professional brand and clear positioning

Creating a concrete action plan

The number of sessions required depends on the individual situation and is determined after discussing the client’s goals and needs.

€70 | 136.91 BGN

1 EUR = 1.95583 BGN

Duration: 60 minutes

Career Transformation

A session designed for professionals considering a change of industry, role, or career direction. It includes:

Analysis of your current experience and transferable skills

Validating a new career direction and target role

Positioning your experience for the next stage of your career

Developing a strategy for a smooth and realistic career transition

The number of sessions required depends on the individual situation and is determined after discussing the client’s goals and needs.

€70 | 136.91 BGN

1 EUR = 1.95583 BGN

Duration: 60 minutes

Contact me

Before every 1:1 coaching session, I offer a complimentary 15-minute discovery call to understand your situation, discuss your goals, and determine how I can best support you.

Business Solutions

Strategic Analysis

An assessment of the current employer brand and how the organization is perceived by the market and employees. It includes:

Analysis of the employer brand and internal and external communication

Analysis of talent market trends and candidate profiles

Identification of gaps, inconsistencies, and opportunities for improvement

Strategic recommendations and prioritized actions

Deliverable: A strategic report with clear insights and actionable recommendations.

Employer Brand Strategy

A strategic engagement focused on developing or refining a clear employer brand strategy that strengthens the organization’s positioning and connection with current and future talent.

Defining or evolving the EVP (Employer Value Proposition)

Establishing employer brand positioning aligned with target talent audiences and market expectations

Developing a messaging architecture with key narratives, messages, and communication tone

Creating a strategic framework for internal and external employer brand communications

Deliverable: A strategic document or presentation outlining the employer brand direction, key messages, and implementation framework.

Ongoing EB Consulting

A continuous strategic partnership designed to support organizations in strengthening their employer brand, communications, and talent positioning over time.

Regular strategic sessions

Expert feedback and guidance on key employer brand communications

Support for enhancing the visibility and positioning of leaders and teams (e.g., LinkedIn presence and thought leadership)

Continuous adaptation and evolution of the strategy based on business priorities and organizational needs

Deliverable: Ongoing strategic guidance, optimization, and development of the employer brand.

Contact me

Trainings, Masterclasses & Group Formats

Practical training, workshops, and lecture-based formats for companies, teams, and professionals, focused on professional positioning, communication, and visibility in today’s workplace.

These formats combine strategy and practice to support the development of a clear, consistent, and intentional professional presence — both at an individual and organizational level.

Focus Areas:

LinkedIn and professional visibility

Personal branding

Employer branding for teams

Strategic communication

Career and leadership positioning

The future of work and careers

Formats:

Corporate trainings

Interactive seminars

Masterclass formats

Guest speaking engagements

Outcome:

Greater professional clarity, visibility, and communication impact

Stronger, more intentional positioning for individuals and organizations

A more confident and effective presence in the modern workplace

Contact me

Media

“The key is for every brand to have the honesty to understand what it can truly offer — and what it cannot — so it can communicate with authenticity.”

Read the article

Discover how to build a strong and authentic EVP (Employer Value Proposition) | Happy at Work Podcast

Listen to the podcast

CONTACTS

Gergana Ancheva

Gergana | Career Brand Advisor

Gergana Career Brand Advisor